How to Write Ezine Articles That Are Search Engine Relevant and Will Get Published
If their work is extensively published, a talented ezine writer has the potential to become a prominent figure in their industry. Writing professions can advance for those who not only produce high-quality content but also make it simple for others to distribute it. If they follow a few basic criteria, organizations that distribute high-quality information in exchange for publicity can increase their visibility to the greatest possible extent.
My job as the editor of an online magazine is to sift through all of the content that is submitted and select pieces that are engaging and thought-provoking for our readers. When I go to websites that offer free articles, I always find a wide range of topics that I can write about. I find that most of the time, I am let down. – There are many articles that should be published because they contain valuable information; however, they are either badly written or presented in a way that is not suitable for the layout of our page. The second is the most disheartening explanation for denying article submissions. – “It might have been a fantastic piece of writing, but the author made the decision to muddle it up with an excessive amount of self-serving ad copy and URLs.
Taking a neutral stance on a topic is one of the most important aspects of a well-written article. Because of its higher level of credibility, this strategy will more effectively capture the attention of the reader. When someone is being pushy in a conversation, the listener (or reader) takes a defensive stance and moves away from the one who is being aggressive.
Because the reader recognizes an ulterior motivation on the part of the author, their likelihood of believing everything that is said is diminished. For instance, news that is biased and only presents one side of an issue has less value to the reader than reporting that details a coherent argument that addresses both sides of the issue. – Even if it is obvious that the author has a particular bias, they should nevertheless attempt to handle the topic from the perspective of the reader.
The majority of ezines that are driven by profit will publish your content for the sole purpose of increasing readership. Readership is the primary driver of the business model, just as it is for print magazines. The greater the number of readers, the greater the exposure that advertisements get. The primary reason most e-zines exist is to fulfill the needs of their advertising clients. This holds true for the vast majority of print publications, including newspapers and periodicals.
Ezines typically have the expectation that your article will provide a ready-made response for anybody who is conducting a specific internet search using Google, Yahoo, MSN, or one of the other search engines. The content of your article will be indexed within these search engines, allowing users to locate your writing when they conduct a search. The mechanism that Google uses to rank the pages of their website is constantly being updated.
One example would be the “degree of relevance” algorithm used by Google, which currently processes the vast majority of queries conducted on the internet. In order to determine whether or not your article is relevant, Google takes into account not only the information that is shown within it but also the information that is presented on the website that hosts the ezine, as well as the number of links that point to both the page and the host site. Because of this, your post can rank higher on one website than another, depending on the particular search criteria that are used. Just keep in mind that search engines are becoming more sophisticated on a yearly basis. They are becoming more adept at distinguishing quality from quantity.
From the point of view of a content editor for an ezine, the following are some things that should and should not be done:
Create a strong opening statement by
Check that the first two lines of the first paragraph you write are highly relevant to the subject you’re discussing. Create titles that are descriptive and attention-grabbing, but don’t go over 65 characters. (You will notice that there are about 65 characters that show up on the title line of a Google search result page.) Make an effort to write in the style of a news reporter. The most relevant information should be presented first, while the supporting facts should come later. The entirety of your post has to be produced in general with this guideline in mind as well.
Create your own path.
Have an original point of view on the matter at hand. Too frequently, I come across topics that are so broad that they will never stand out from the deluge of content that is available on the internet. and, as a result, are never found when searched. If you are going to take the time to write something, you should strive to narrow the emphasis of what you are writing and provide an answer to a specific topic for a specific reader. Taking this method will enable you to “work and turn” the piece, which means you may modify it to appeal to a different audience while maintaining the same level of effort. The end result is increased visibility with a reduced amount of effort.
Avoid writing an “advertorial” that is too obvious.
Do not write advertorials that are obviously trying to promote your business unless you want your articles to exclusively be published on websites that offer users the opportunity to obtain free content. It is important to keep in mind that the best way to increase the visibility of your articles is to link them to other related content.
Do not make it so evident that you lose credibility with the reader by writing and distributing content for free, even though we are all aware of the reason why the majority of people are doing this. Intelligent readers will be able to identify when they are being “sold to” and will give up reading your post before they reach the conclusion of it. The overwhelming majority of high-quality ezines, or those that their readers respect and continue to visit, do not want to post aggressive sales pitches.
It will only make their readers less interested in returning in the future. A skilled writer can successfully mask their motivations through a variety of different strategies. The most straightforward approach is to win the reader’s trust by presenting information that is comprehensive, honest, and objective. You should include your sales pitch on the link to your page that is included in your byline. Due to the fact that they expressly requested information about your product or service, readers will be more receptive to your attempt to make a sale to them in this manner.
Do not write on subjects that you are unfamiliar with.
Add some substantial content to your article. The reader ought to acquire some helpful knowledge from the experience. I come across a lot of articles that are nothing more than a restatement of information that is already common knowledge. If I were a publisher, I would keep your name in mind and steer clear of your work if I found it to be of low quality, incorrect, or immature. Expect nothing less than brilliance from yourself. Do the necessary research and educate yourself before writing about a topic that is outside of your area of expertise. Your objective should be to present the reader with information that they most likely did not have access to before reading your work.
Be careful not to overuse your keywords.
Reading material that contains redundancy can be tedious. When I am reviewing articles, I frequently come across ones that make such a blatant effort to repeat particular keywords or key phrases that the writing is rendered almost entirely ineffective in expressing the subject matter. This hostile usage of the Internet will be discovered and rejected by search engines, as it will also be by the majority of readers. It is in your best interest not to make a concerted attempt to increase the number of keywords that appear in your post. Your topic is exactly what it appears to be. When your keywords and phrases are used in a manner that is natural, common, and organic, they will be considered relevant.
Try not to talk down to your audience when you write.
Write in straightforward English (or French, German, Japanese, etc.) to ensure that your intended audience will comprehend what you have to say as soon as possible. If you are going to be providing information on a highly technical topic, you should start at the most basic level. If the person with the least education in your audience is a Harvard-educated lawyer, you have more leeway to use sophisticated language in your writing than you would if your audience included high school dropouts. However, even those who work in technical fields appreciate reading material that is simple.
Kindly check that your spelling is correct.
If there are obvious misspellings in the piece, I will not only assume that the author is not reputable but will also decide not to read it. If I learn that you are a writer who does not check their work for errors in spelling and punctuation, I will not read any of your articles in the future. The vast majority of editors do not wish to waste their time checking your work for spelling errors. Even more significantly, several of the websites that provide access to free papers mention unequivocally that the articles cannot be changed in any way. Do not let your poor command of the English language, including spelling and grammar, prevent you from having your writing published.
Make sure that your bio is succinct and gets right to the point.
Your biography should be succinct and go right to the point. The destination of the URL link you include in your article should be a specific page that relates to its objective. I have to turn down a lot of articles since the author’s bio sounds more like an advertisement than anything else. If you do not wish to see your work included on high-quality websites, this is perfectly acceptable. It is highly recommended that you limit the number of URLs to no more than three.
You always have the option of creating a unique landing page for your post, on which you may add all of the material and URLs that you desire. Remove any copy that is superfluous or redundant, such as “come visit our website” or “click here for more information. Also, avoid using creative formatting such as “F-R-E-E N-E-W-S-L-E-T-T-E-R” or “LOWEST PRICES!!!” unless you want your content to only be published in low-quality ezines and on spam websites.
I was once on the receiving end of an angry e-mail from a writer who wanted their essay to be formatted with a lot of remarks written in all capital letters and to stand out from the work of other writers. I responded to her email in a hurry with a brief message that read, “No problem. It has been fixed! Later, she sent us an email in which she expressed her frustration at being unable to locate any of her pieces on our website. My argument is that there are a lot of collaborative writers out there, and it should be viewed as a collaborative effort between the writer, the publisher, and yes, the sponsors, to provide the reader with content that is captivating and worthwhile.
I read a lot of fantastic articles with a variety of authors’ bylines, and as a publisher, I feel it is my responsibility to honor the preferences of each author by including all of the information they supply. I find that I have to reject articles much too frequently due to the writer’s insistence on including an excessive amount of material on their own services or products. The worst thing is aggressive sales pitches and adorable call-to-action lines, which were all the rage in marketing seminars held in the 1970s. As a reader, I found this onslaught of advertising spam to be confused clutter that is both a diversion and, more seriously, a means to cast doubt on the content that I had just finished reading in an article.
You will discover that your efforts have the most value in the long run if they are published on websites that offer consistent and high-quality subject matter to a specific audience. This will allow you to target your efforts more effectively.
Your content has a far better chance of being discovered and read if it is published among other items that are related to the same subject grouping and is published alongside other pieces. It is essential for you to acquire links of high quality from your ezine articles in order to construct importance for your target website and the topic you support. Make our jobs as editors easier by ensuring that your fantastic writing is straightforward to publish.